Thanks to everyone who took part in our recent survey about The Kenyon Review’s web redesign. Implemented in the fall of 2012, the new website design incorporates feedback from a survey conducted in the fall of 2010. We wanted to learn if the design had achieved our goals of a clearer, more accessible web experience that visually reflected the print magazine in a more direct manner. The results will be used to help us report on grant funding from the Ohio Arts Council that supported this project.
We launched the follow-up survey in May of 2012, and pitched it to our newsletter audience. We had 307 responses; participation earned participants the right to a 30% discount on a print subscription as a thank-you.
We learned a lot of useful information that suggests we are on the right track, and we wanted to share some of that back with you.
The most popular reasons to visit the KR website are KROnline, to find information about submitting, to read the KR blog, to read book reviews and to read fiction. Creating better KRO awareness was one of the primary goals of the redesign.
We know that visitors are coming back occasionally or regularly, so creating a dynamic experience for each visit is important.
We know that our website is the most important interface we have with our audience online, and that our other efforts online funnel traffic back to the website.
- Of those respondents who infrequently or occasionally visited the KR website, about 70% reported that they could find what they were looking for easily. Around 25% said they could find what they were looking for by searching the website. We’re excited that this suggests the new website is inviting to new users. The percentages are similar for regular visitors to the website.
- 88% of respondents who answered that they can find the content they want on the website easily also reported that they were very or somewhat satisfied with the website content. This suggests a strong correlation between design and content.
- Likewise, of those respondents who said they were unable find the information for which they were looking, 54% were somewhat or very unsatisfied with the content. Only 3% of respondents who reported that they were able to find the information they were seeking reported that they were somewhat or very unsatisfied with the content. This again suggests the importance of the relationship between design and content. We know that if we can make it easy for our audience to find what they are looking for, they are more inclined to appreciate what we are publishing on our website.
- 96% of respondents reported that they could find information on the website easily or with a search of the website. This survey result addresses one of the main goals in the website redesign.
Thanks again to everyone who participated in our survey! Your participation helps shape our offerings.